In an attempt to make cooking less intimidating for the masses, IKEA Canada teamed up with ad agency Leo Burnett for their latest campaign. Taking cues from their super simple self-assembly guides for furniture, they now extend their reach into your kitchen.
With recipes printed on cooking paper (using food-safe ink), people just have to fill in the ingredients blanks, roll the whole thing up and put it straight into the oven. It doesn't get much easier than that and it seems the hardest part is waiting for your delicious meal to cook.
Really like how it looks so simple and yet is more interactive than traditional cookbooks or even apps.